Browsing users need to go through the following process from generating follow-up needs to shooting and publishing: determine the video to follow-practice shooting content-follow-shoot-publish. There are relatively few types of videos that can whatsapp Database trigger the user’s need for follow-up shooting, usually dance and action videos. After the user confirms the follow-up video, the next action will not be to follow up immediately, but to collect – practice/prepare – follow up . Therefore, for the recommended video stream, follow-up is not a requirement whatsapp Database that can be realized in parallel with comments, likes, and sharing. Weishi's use of "follow-up" as a first-level button can be said to be a "waste of space".
On the other hand, Douyin puts "follow-up" as a secondary button under the sharing function. Some people may question that, guided whatsapp Database by the icon symbolizing sharing, the entry for follow-up is too deep, and it is difficult for users to discover this function. But Douyin cleverly takes this into account: when a user loops a short video more than twice, Douyin's share icon will change pattern and color to guide users to click. Douyin uses whatsapp Database the length of the user's stay in the short video to determine the user's degree of liking for a video, and after determining the user's degree of liking, it guides the user to perform the next sharing and follow-up operations.
Here, I fully agree with Douyin's entry design for "follow-up". (2) Main functional differences From the product structure diagram, there is whatsapp Database a very prominent functional difference between Douyin and Weishi, which is also the biggest difference between the two: on the top tab of the home page, Douyin has designed the "Nearby" function, and Weishi designed the "Channel" function. 1) Douyin: Nearby The nearby video stream of whatsapp Database Douyin adopts a double-column design. Users can decide which video to watch according to the publisher's distance, name, and video cover image.