Long time no see, I am yolo growth black box. I spent two months with my friends in the growth black box to sort out the achievements of the popular beverage brand Yuanqi Forest in the past 4 years. According to our estimation, Yuanqi Forest has executive list completed more than 2.5 billion sales in retail terminals in 2020. . During our executive list conversations with beverage industry experts, we observed an interesting set of perspectives: Giant beverage brands are very curious about the rise of the new species, the vitality forest: giant beverage brands have a solid channel layout and extreme product cost control,
Why can a startup company with a gaming background be able to kill in the beverage industry? At the same time, we listened to the sharing of the executive list traders of Yuanqi Forest: Although Yuanqi Forest is still small, it has a big vision and directly benchmarks Coca-Cola; but at the same time, we are not satisfied with Coca-Cola’s current executive list practices and talk about a lot of completely different values. . This also aroused our curiosity. In order to find out, we spent two months reviewing hundreds of public documents, interviewing many industry experts, analyzing millions of sales data, and sneaking into the community. We observed some executive list unusual things about Yuanqi Forest:
The products of Yuanqi Forest are almost all new arrangements and combinations of old elements, and almost every product can find a creative executive list prototype for reference; As a new brand, Yuanqi Forest dares to set high prices and invest in expensive raw materials: the raw material cost per bottle of Yuanqi Forest sparkling water is 1 yuan, which executive list is much higher than that of traditional giants, because the price of the sugar substitute "erythritol" used is relatively high; The R&D speed and R&D scale of Yuanqi Forest SKUs are several times that of their peers, but only 5% of SKUs are listed.